MINI has officially kicked off the MINI Countryman Wanderlust entrada, an initiative that encourages fans from all over the world to get abroad from the everyday routine to discover something new and risk an gamble.

"The MINI Countryman embodies the Wanderlust feeling like no other MINI model," said Jim McDowell, Vice President MINI The states. "And the company is launching this interactive campaign to demonstrate how anyone, not but MINI Marketing, can take part in the fun and express what Wanderlust ways to them."

As a premium small-scale car make, MINI promises a brand experience that goes far beyond the initial point of sale and service visits. Owners and fans alike can await opportunities for an ongoing human relationship with the brand and its customs to experience the fun of MINI buying.

Countryman Wanderlust 02 655x436 During Apr and May, MINI will sponsor upwardly to 18 invitation-only Wanderlust events, designed and hosted by influencers in five central cities – Los Angeles, San Francisco, Austin, Chicago and New York. Activities volition range from surprise concerts and parties to fun with food and fine art, and the MINI Countryman will exist actively involved in each i.

The first official Wanderlust activeness took identify last night near Los Angeles, too-known surfer and manager of Mollusk Surf Store, Chad Marshall, and 25 of his closest friends headed to Leo Corillo State Park for a nighttime surf and beach party. The MINI Countryman was the honored guest, and six of the vehicles chauffeured participants and their gear to the beach for an unexpected Sunday evening of fun.

Countryman Wanderlust 01 655x436

In addition to the sponsored events, fans are invited to submit their own Wanderlust result ideas at www.minispace.com/wanderlust. And if they turn their ideas into real events, they accept the hazard to win a 2011 MINI Countryman at the end of the campaign. Additional weekly prizes volition be given abroad for ideas that earn the nigh community votes. The deadline for entries is May 27, 2011.

Another component of the entrada is for fans to submit a visual interpretation of what Wanderlust means to them. Additional details about all related contest entries are available on www.minispace.com.

[Source: MINI ]